(New York, NY — March 1, 2022) The Innocence Undertaking was honored yesterday with two gold medal awards for its “Happiest Moments” video, profitable the Finest Humanitarian & Providers marketing campaign in each the model and non-profit classes of the Inaugural Anthem Awards, produced by the famend Webbys Awards. These awards, chosen by the Worldwide Academy of Digital Arts and Sciences, are thought-about probably the most prestigious within the digital world. Innocence Undertaking Digital Engagement Director Alicia Maule, who led the marketing campaign, used the five-word acceptance speech to highlight Melissa Lucio dealing with execution in Texas on April 27, 2022, for against the law that by no means occured.
“Happiest Moments,” produced in each English and Spanish and narrated by actress Dascha Polanco, tells the outstanding tales of three wrongly convicted folks — Rosa Jimenez, freed in 2021 after 17 years in jail; Termaine Hicks, exonerated in 2020 after 16 years in jail; and Huwe Burton, exonerated in 2019 after 20 years in jail. They’re three of the 237 people exonerated and freed with the assistance of the Innocence Undertaking. The video highlights the intergenerational and familial impression of wrongful incarceration, and the irreplaceable reminiscences that had been stolen from them whereas incarcerated. It additionally celebrates the enjoyment they felt when reunited with their family members.
“The Innocence Undertaking is proud to just accept these awards,” mentioned Ms. Maule. “This has been an incredible crew effort with our purchasers, the steerage of Hayden5, and the impactful strategy of director Ariel Ellis. Dascha Polanco was the right narrator to attach English and Spanish audio system to our group. Our objective is to develop the innocence motion to new heights and ‘Happiest Moments’ helped us attain tens of millions of individuals.”
Hayden5, who lead the manufacturing efforts, has a powerful portfolio that features Lengthy Shot (Netflix), a documentary a few wrongfully accused man, and Revolving Doorways (Tribeca) about recidivism, making them a perfect companion. The crew dealt with inventive improvement, manufacturing, and post-production utilizing quite a lot of blended media and unique music to inform the “Happiest Moments” story.
The Worldwide Academy of Digital Arts and Sciences members embody Daniel Dae Kim (actor, producer, and activist); Ashley Judd (creator, actor, and social justice humanitarian); Mitchell Baker (CEO and chairwoman, Mozilla); Lisa Sherman (president and CEO, Advert Council), Sarah Kate Ellis (president and CEO, GLAAD); Renata Erlikhman (chief funding officer, OW Administration); Shayla Tait (director of philanthropy, the Oprah Winfrey Charitable Basis); Russlynn Ali (CEO and co-founder, XQ Institute); Marc Ecko (chief business officer and board member, XQ Institute); Heidi Arthur (chief marketing campaign improvement officer, Advert Council); and Alexis M. Herman (chair and chief govt officer, New Ventures, and former U.S. secretary of labor).
“It’s our distinct honor to acknowledge the work that manufacturers, organizations, and people are all making to create an impression of their neighborhood,” mentioned Jessica Lauretti, managing director, the Anthem Awards. “We launched this platform to indicate the world that each one corners of our tradition, from sports activities and leisure to enterprise leaders and celebrities, are all standing as much as say, it’s time for systemic change and that social good is what we worth as a society.”
Winners for the inaugural Anthem Awards had been celebrated on the first annual Anthem Voices convention which was adopted by a star-studded digital Awards Present on Monday, Feb. 28, 2022. Followers heard from social impression leaders, together with Innocence Undertaking Government Director Christina Swarns, and had been in a position to view particular moments and hallmark speeches from all the winners here.
The Anthem Awards had been launched in response to the prevalence social good has taken throughout the nationwide dialog and cultural zeitgeist in recent times. The inaugural competitors acquired practically 2,500 entries from 36 international locations worldwide. By amplifying the voices that spark world change, the Anthem Awards are defining a brand new benchmark for impactful work that evokes others to take motion of their communities. A portion of program income will fund a brand new grant program supporting rising people and organizations working to advance the causes acknowledged within the inaugural Anthem Awards.